There once was a time when dads were cool.
That ended when their closets were looted by their kids.
It's time to repay the dads on father's day:
Let's get them something cool.
Just so that we can steal it back for ourselves.
![3.jpg](https://static.wixstatic.com/media/63dc70_109c2e47acae4f2db8022e7906ad13c2~mv2.jpg/v1/fill/w_157,h_118,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/3.jpg)
![Scene1.jpg](https://static.wixstatic.com/media/63dc70_89ebf3b7807146638050ffd7f3a1fd96~mv2.jpg/v1/fill/w_162,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Scene1.jpg)
This was a small budget project for a local 2nd hand shop. Considering the company's target group and budget, I felt like Instagram was the correct media selection for this campaign.
I created a 25 second video that was advertised on Instagram Reels. For stories, I created a series of still photos. The viewers saw different variations of the images multiple times. I also created an interactive ad on Instagram story where you could react positively to a funny question. I created one more still image to be displayed on Instagram feed, that was targeted for a different group than the other ads.
I also designed the shop's window for Father's Day week.
The campaign was very successful and Father's Day weekend had the best turnout yet.
![Mockup.jpg](https://static.wixstatic.com/media/63dc70_1282ff0f4f404627a175b60ccf61f11c~mv2.jpg/v1/fill/w_138,h_103,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Mockup.jpg)
![TARRA-MUSTA.png](https://static.wixstatic.com/media/63dc70_9c607da83ac2447187c9fec02fae1b93~mv2.png/v1/crop/x_362,y_729,w_349,h_351/fill/w_194,h_195,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/TARRA-MUSTA.png)
![Untitled-1.jpg](https://static.wixstatic.com/media/63dc70_06979ffbc3c944a5bcfb95a365c091fa~mv2.jpg/v1/crop/x_427,y_230,w_1075,h_632/fill/w_65,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Untitled-1.jpg)
''Funny, insightful and dad-worthy. Ecological sustainability and selfishness have been ingeniously intertwined in this work.''
-Grafia's judges' comments, silver in young creatives