top of page
There once was a time when dads dressed cool.
That ended when their closets were looted by their kids.
It's time to repay them on father's day: Let's get them something cool.
Just so that we can steal it back for ourselves.
THIS WAS A SMALL BUDGET PROJECT FOR A LOCAL 2ND HAND SHOP. CONSIDERING THE COMPANY'S TARGET GROUP AND BUDGET, I FELT LIKE INSTAGRAM WAS THE CORRECT MEDIA SELECTION FOR THIS CAMPAIGN.
I CREATED A 25 SECOND VIDEO THAT WAS ADVERTISED ON INSTAGRAM REELS. FOR STORIES, I CREATED A SERIES OF STILL PHOTOS. THE VIEWERS SAW DIFFERENT VARIATIONS OF THE IMAGES MULTIPLE TIMES. I ALSO CREATED AN INTERACTIVE AD ON INSTAGRAM STORY WHERE YOU COULD REACT POSITIVELY TO A FUNNY QUESTION. I CREATED ONE MORE STILL IMAGE TO BE DISPLAYED ON INSTAGRAM FEED, THAT WAS TARGETED FOR A DIFFERENT GROUP THAN THE OTHER ADS.
I ALSO DESIGNED THE SHOP'S WINDOW FOR FATHER'S DAY WEEK.
THE CAMPAIGN WAS VERY SUCCESSFUL AND FATHER'S DAY WEEKEND HAD THE BEST TURNOUT YET.
''Funny, insightful and dad-worthy. Ecological sustainability and selfishness have been ingeniously intertwined in this work.''
-Grafia's judges' comments, silver in young creatives
bottom of page