Background

Life isn’t about big wins—but the small, personal ones. The simple choices that hold the power to shape your day. Like turning a study break into a study reward with fries. Or becoming “the fun aunt” with the power of Chicken McNuggets. That is real winning.

Insight

Sometimes, winning only costs 2 euros.

(The cost of a McDonald's cheeseburger)

Strategy

We prove that you can always win with McDonald's.