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Background
People crave adventure.
That’s why we travel, why we try new foods, why we fall in love or have kids.
Adventure is exciting — and MyCamper, the camper van rental service, offers easy adventures.
Insight
It’s an adventure when there’s room for the unexpected.
Strategy
Instead of showing generic travel imagery of what we can promise you’ll see,
we showed things that probably would never happen. Emphasis on probably—because it’s the probably that makes a trip an adventure.
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