THE BEST WAY TO LEARN IS BY DOING SO I DID.
I OPENED A VINTAGE SHOP WITH THE IDEA THAT I WOULD BE ABLE TO PRACTICE ADVERTISING WITH A REAL CLIENT: MYSELF.
THIS WAS THE ULTIMATE LEARNING POSSIBILITY. I CREATED A BRAND THAT BECAME SUCCESFULL IN IT'S OWN LITTLE FIELD. I WAS ALSO ABLE TO CREATE A PROFITABLE BUSINESS, WHICH WAS PRETTY COOL. I SOMETIMES FAILED AND SOMETIMES SUCCEEDED. ALL IN ALL, IT WAS FUN.
I LEARNED ABOUT BRANDING, ADVERTISING, ENTREPRENEURSHIP, CUSTOMER SERVICE AND MANAGEMENT (TO NAME A FEW THINGS).
TURUN SANOMAT
HOW IT STARTED:
I CAME UP WITH "MAKE TURKU CAPITAL AGAIN" IN 2019.
I THRIFTED CLOTHES AND THEN EMBROIDERED THE TEXT ON THEM. THERE WAS A LOT OF DEMAND AND THE CLOTHES WERE ALWAYS SOLD OUT IN SECONDS. THE BRAND EVENTUALLY EXPANDED AND I WAS ABLE TO OPEN A VINTAGE SHOP IN 2021 WITH MORE THAN JUST "MAKE TURKU CAPITAL AGAIN" PRODUCTS.
YLE
