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Challenge
Unlike young people, dads aren’t exactly fans of ‘90s dadcore. To them, old clothes that resemble something buried in the back of their closets don’t hold much appeal. Quite frankly, they just don't get it. That is why you would never think of getting a fathers' day gift from a vintage shop like Päivitetyt.
Insight
One dad’s trash is another kid’s treasure. Young people have raided their dads’ closets, claiming all the vintage tees and perfectly worn-in Levi’s as their most prized possessions.
Creative idea
The best clothes come from your dad's closet. So buy him a father's day gift from a vintage shop—just so you can steal it back for yourself later.
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